Jeff Reuter, owner Square Rootz Deli talks about his deli and prepares a few sandwiches.
>> you all right? >> yeah, i was just washing my hands after milking the cow outside! i hope i do better on monday. >> the cow was comfortable. >> i think is over. we are back in the kitchen. appropriately sanitized. we are with jeff, the owner of square root deli. thank you for coming on. we appreciate it. >> appreciate it. >> what is this? >> the hoshi mel. it was created by my friend hoshi melt. >> i thought it was a word that andi knew that i didn’t. >> no, it was created by him and wanted it on the menu. we made a bet. i lost and… >> there you go. >> it is on the menu. now it is our number one selling sandwich. >> oh, the bet? that people would like it? >> actually, we made a bet to see if he could get me on indy ethnic food.com. and, he was able to do that by persuading them to create another category, ekleck tick deli. so there we go. >> wallah! huh? >> yeah, go for it. >> what