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FIRST EVER NATIONAL BOURBON HERITAGE MONTH KICKS OFF WITH EXCITING JIM BEAM SPONSORED EVENTS

Jim Beam, the world’s number one bourbon and a brand with a family history and heritage of more than 200 years, connects the future of bourbon to its heritage with a series of events and activities that celebrate bourbon—“America’s Native Spirit.” Jim Beam kicks-off the 16th annual Kentucky Bourbon Festival by honoring a long-standing Beam family tradition of adding the portraits of the Beam family distillers to the Jim Beam label. Fred Noe, 7th generation distiller and bourbon ambassador, will be the latest addition to the widely recognized Jim Beam label. Additionally, Jim Beam has teamed up with the Las Vegas RIO All-Suite Hotel & Casino to unveil the world’s largest distilled spirits advertisement on the side of the iconic RIO All-Suite Hotel & Casino. These exciting events celebrate the first ever U.S. Senate proclamation declaring September as National Bourbon Heritage Month as well as brings national attention to the Kentucky Bourbon Festival.

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