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El Pollo Loco Challenges KFC To A Public Taste Test

In what promises to be the ultimate battle of the birds, award-winning flame-grilled chicken champion El Pollo Loco looks to retain its title by challenging fried chicken chain KFC to a public, side-by-side taste test that will settle the question of which restaurant delivers on the promise of real grilled flavor.nn”We know our El Pollo Loco flame-grilled chicken is the real thing, and we will not let our ‘grilled’ chicken opponent pull the ‘feathers’ over the public’s eyes with a product that is cooked in an oven with no open flames. Our expert cooks have been grilling chicken for more than 30 years and we are so sure that our flame-grilled chicken is superior, we can’t wait to prove which chicken has authentic grilled flavor and which is all smoke and no fire,” said Steve Carley, chief executive officer of El Pollo Loco. “Let’s see if our opponent is too chicken to go it toe-to-toe– or rather leg-to-leg– in a taste test. You just can’t fake the taste an open flame gives fresh, natural marinated chicken, certainly not when you use an oven for grilling.”nnBeginning April 26, Carley will throw down the gauntlet in a TV ad campaign featuring him challenging KFC to the Taste the Fire(R) taste test. Carley will even have a designated hotline for the competitor to call to set up the showdown: 1-877-EPL-STEVE. Visit www.ElPolloLoco.com to see the ads and learn more about El Pollo Loco’s Taste the Fire(R) challenge.nnThe flame-grilled chicken leader is also inviting chicken-lovers to Taste the Fire(R) for FREE at El Pollo Loco locations* on Tuesday, April 28 until 8 p.m. During that time, people who ask to Taste the Fire(R) will be given two FREE pieces of El Pollo Loco’s famous citrus-marinated, flame-grilled chicken (leg and thigh) plus two tortillas and fresh salsa. No purchase will be necessary, making this an even juicier deal.nnSource: El Pollo Loco
OH WHAT A LOGOS FLAME GRILLED CHICKEN IS UNIQUE IT ‘S DEEPLY MARINATED IN GARLIC nIRV FRUIT JUICES AND SPICES EVENT FOR PERFECTION BY OUR BREWMASTER IS OVER OPEN FLAME TO GET THAT CRISPY SKIN nAND ARE UNIQUE IN DISTINCTIVE FLAVOR TO THE BONE WE ‘VE SET UP A TASTE OF FIRE nCHALLENGE nWE ‘VE CHALLENGE KENTUCKY FRIED CHICKENS GRILLED CHICKEN COKE IN ANOTHER nTO A SIDE BY SIDE TASTE TEST WE ‘RE GOING GO TOE TO TOE OR IN THIS CASE LIKE THE LEG nTO LET PEOPLE DECIDE WHO HAS A REAL DEEPLY MARINATED FLAME GRILLED FLAVOR AND WHO ‘S ALL SMOKE nAND NO FIRE nWE WANT nTO MAKE IT VERY EASY FOR K. F. C. TO FIND US AND DO THIS TASTE FIRE CHALLENGE nSO WE ‘VE SET UP A TWENTY FOUR HOUR HOTLINE nONE EIGHT SEVEN SEVEN E. P. L. C. THAT I ‘LL PICK UP THE MINUTE THEY CALL nTHE WE CAN GET IT ON THEIR TURF FOR OURS nANYTIME THEY WANT nWAS N’T THERE ‘S FIRE THE KITCHEN THERE IS FLAVOR IN THE CHICKEN nAND UNABLE T

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