A gallon of coffee is now more expensive than a gallon of gas.nIn the past year coffee prices have soared. Increasing by more than 40 percent since last June.
– >> sorry — >> talked about the impact. >> reporter: coffee is more than an energy boost. it’s her morning ritual. >> it’s a wake up. don’t talk to me before i had the coffee. >> be her morning ritual is more expensive. many the last year, coffee prices soared by more than 40% since last year. >> sooner or later there will be pushback from the con can assumer. we have not seen that yet. but i would expect that will happen if price increase. . >> reporter: a couple of reasons have the increase — increase in popularity in country that didn’t use to drink a lot of coffee and natural disasters have hurt the crop. in ybor city, the owner to coffee shop refuses to raise her prices. >> we’re going to keep it low for the customers. the economy is not that great. we have to keep it to where they are afford it. >> reporter: there are other ways to save. >> if you keep your costs down on your c
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