King Soopers is using NuVal — the Nutritional Value food product rating system — to help shoppers easily assess the healthiness of their purchases. Watch 7NEWS reporter Marshall Zelinger put NuVal to the test.
only on 7news … check out the top left corner of this price tag… that number has nothing to do with what you’ll pay. it works like this: – the higher the number, … the more nutritious the food. it’s a new system being used at king soopers … 7news reporter marshall zelinger asked if it really helps your diet.. .. or just pushes you toward certain brands. > >reporter: we found king soopers actually pays to get these food scores from a massachusetts company made up of nutrition and medical personnel. we brought our own nutritionist inside to see if these scores point out more nutritious food or more expensive food. beyond the brand name and the price tag are these numbers called nu-val scores… “so we got a 26 on this one.” according to the company nu-val — which provides these scores to king soopers… the number indicates a food’s nutritional value… >> “marshmellows, ’1.’” “oh
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